On Beyond Holcombe, by Malcolm A. Goldstein, appears Sundays at 1898 Revenues:
The Drs Taft, who owned the Dr Taft Bros Medicine Company,
based their patent medicine business in the upstate, western New York city of
Rochester. The company’s principal
product was Asthmalene, which was meant
to cure asthma, hay fever and other bronchial disorders, but the it also sold
Sure Relief, Balm of Gilead and other remedies. One of its principal boosters
was the Rev. Dr. Morris Wechsler, rabbi of Congregation Bnai Israel in New York
City. His testimonial letter is featured
second only to a minister’s in virtually all of the Asthmalene ads the company
ever ran, and he vouches that “after having it carefully analyzed, we can state
that Asthmalene contains no opium, morphine, chloroform or ether.” No information is provided as to how or why
the company chose a rabbi as so prominent
a proponent, nor under what circumstances, the rabbi had the product
analyzed before endorsing it. Note also
that alcohol is not included in the list of excluded substances. Perhaps the rabbi was a closet tippler.
The Taft brothers were Albert S and Gilbert T. They
were children of Lewis and Sarah (Brown) Taft, born in Windon
[Windham?], VT, Albert in 1824 and Gilbert in 1826. Albert later moved to Bristol, NY, just south
of Rochester, to study medicine with a Dr. Daniel Durgan. There is strong
evidence to suggest that in 1866, Gilbert, also a physician, was selling
Rosenberger’s German Magnetic Oil and Balm of Gilead at Seneca Falls, NY,
another small town southeast of Rochester,
under the name of G T Taft & Co.
After they apparently purchased the Rosenberger brands and renamed them,
both he and Albert settled in Rochester in 1868, where they formed their
medicine company in joint name. Gilbert
died in 1885 and his body was solemnly transported from Rochester to Auburn,
NY, as the local paper noted, with all the accompanying honors of a high degree
mason, to be buried near his in-laws. In
1885, the name of Dr Henry D. Taft, Gilbert and Albert’s younger brother, was
also associated with the company, but Henry died in 1890 at age 57. For all of its Western New York connections,
by 1890 the company had a Canadian office, and, in 1892, an ad for Asthmalene
appeared in the local paper in North Otago, New Zealand! By 1899, the company had incorporated with
Albert as president. That year, its
annual report showed capitalization of $50,000, all in issued stock, assets of $3,171.31 and debts of $400. Albert
continued to hold the title of president until his sudden death in 1900.
Almost immediately after Albert’s death, the company moved
its offices from Rochester to New York City.
Control of the corporation appears to have passed to Gilbert’s son,
William B. Taft, and he must have
engendered this sudden transition. In 1901, from its newly acquired New York
City address, the company authorized placement of its ad for Asthmalene
featuring the minister, the Rev Dr Wechsler, and a few more stalwarts, in
publications as varied as the International Railway Journal, the Yale
University literary magazine, the Rosary (the magazine of the Dominicans), the
Coopers [barrel makers] Journal, and the Menorah (the magazine of the Jewish
Chautauqua Society), among others.
In 1905, Asthmalene was re-registered as a trademark, now of
the Taft’s Asthmalene Company of New York City, and, by 1909, the name of one B
S McKean “as sole agent,” located at the
same New York City address as Taft’s company,
replaced its name on the Asthmalene box and wrapper. While the younger Taft still owned both the
company and the product’s name in the
banner on the box, he must have decided to interpose McKean’s name between
himself and the increasingly more wary public.
Bernard Slagle McKean (1863-1914) seems to have been a
character in his own right, and to have traveled in fast circles, beyond the
patent medicine industry. He was an
attorney, who, in 1900, issued a circular to a large number of companies
alleging that they were paying their corporate taxes incorrectly based upon his
study of the tax returns they had filed with the State Controller. After a number of companies grumbled loudly
and angrily about how and why the Controller was permitting someone to study
their confidential tax returns, and the Controller had denied that any such
review had taken place, a New York Times reporter tracked McKean down at the
local Republican club where he cooly asserted that his opinion was based purely
on the State Controller’s public reports and his letter was merely a offer to
save them money by correcting the returns.
In 1898, he had acted as receiver of the assets of the huge, failed
United Life Assurance Company, whose members included some of New York City’s
most important people, including Mayor Van Wyck and Teddy Roosevelt’s successor
as police commissioner. In 1904, his office - at the same address as the Taft
company - was the venue for several meetings with witnesses and press
conferences held in connection with one of the most sensational shootings of
that year (or, perhaps, of any year, prior to Harry Thaw’s 1906 shooting of the
architect Sanford White in the rooftop restaurant at his own Madison Square
Garden building over the showgirl Evelyn Nesbit Thaw - the timeless beauty
immortalized as the “girl on the velvet swing,” - the entire story of which is
unfolded again in the pages of E L Doctorow’s book Ragtime).
McKean was involved in the Patterson matter because it was
his brother-in-law, Francis “Caesar” Young, a notorious gambler and bookie, who
was punctured by a fatal pistol bullet while riding in a cab on his way to
board the S.S. Germanic bound for Europe with his wife. Almost as great as the public’s frisson at
Young’s abrupt demise, was its surprise at the identity of the person in the
cab with him, the “Floradora” actresses Nan Patterson, with whom, it was
revealed, he had been carrying on a torrid clandestine affair for two
years. Ms. Patterson was arrested and
indicted for murder, but claimed Young shot himself because he was distraught
over the prospect of parting from her.
Despite strong evidence that Ms. Patterson had brought the pistol to the
rendezvous (although it was recovered from the dead man’s pocket!), after two
trials and two hung juries, Patterson was finally released in 1905 despite the
District Attorney’s howls that the press had whitewashed the beautiful young
woman’s case in the newspapers. One
modern writer has even speculated that Ms. Patterson’s story was so flimsy that
Sherlock Holmes must have assisted the defense team during his absence from
England after disappearing at Reichenbach Falls while fighting with
Moriarty.
McKean was not entirely unacquainted with nostrums even
before his stewardship of the Taft company.
He had been a founding director of the American Carlsbad Mineral Sprudel
Bath Company of New York in 1894, a mineral water concern. This industry gradually must have drawn more
of his attention, and by 1909 he was the “sole agent” of Taft’s Asthmalene.
When, in 1913, a doctor in Florida sought guidance from a medical publication
as to the bona fides of Asthmalene, that publication forwarded the inquiry to
the “Propaganda for Reform” Department of the Journal of the American Medical
Association, then in full tilt as this country’s primary chasers and exposers
of quack medicine. The doctors there
conducted laboratory tests on patent medicines, published their findings in the
Journal of the AMA and passed the results on to the fledgling federal FDA. The
department answered that while it had not fully analyzed the compound, so long
as McKean’s label disclosed its alcohol content (10%), and the modified
language on the box did not guarantee sure cures, it was “the old story of a
‘lie direct’ being replaced with the ‘lie with circumstances’.” It concluded
that since the labeling did not violate current regulations, the reformers
could do nothing to bar Asthmalene’s sale, no matter how ineffectual the
concoction otherwise might be. In fact,
no formal denunciation of the product ever appeared in the AMA’s Nostrums
and Quackery, the 25 year, three volume compilation of the articles on
dangerous patent medicines that the “Propaganda for Reform” Department
published between 1911 and 1936. While the third and last volume leads with a
section reproducing the articles exposing the misleading asthma and hay fever
cures identified between 1921 and 1936, Asthmalene ultimately escaped the AMA’s
rigorous scrutiny. That alcohol was a
major ingredient of Asthmalene and the company’s other advertised medicinal
preparations cannot be doubted, for in 1913 the Assistant Secretary of the
Treasury authorized the Customs Collector in New York to make a routine refund
of import duty to the company in connection with the export of its medicines,
up to the amount of tax previously paid by the company on the imported alcohol
now contained in its medicine. In 1916,
the Dr Taft Bros Medicine Co was still listed in the Druggist’s Index as a patent
medicine manufacturer. Soon, thereafter,
the Asthmalene wrapper showed the manufacturer as the B S McKean Co of
Mamaroneck, New York. In 1941, that company was still advertising Asthmalene,
and tracing its founding to 1868. In 1946 that McKean company “re-renewed” the
1906 Asthmalene trademark in its own name. However, by that time, that company
was also registering trademarks other than Dr Taft’s and Asthmalene to
advertise its products, and the Taft name eventually faded away. Asthmalene now lists as an “expired”
trademark.
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