Friday, October 2, 2009

Insurance Cancels: Phoenix Part 2



PHOENIX
DEC
1

HARTFORD

Another Phoenix Insurance cancel.  A peculiar factoid about this company is that when it was first started in 1851 it only insured those that abstained from alcohol.  At that time it was called the American Temperance Life Insurance Company.  By 1861 the company dumped the name and the business model, adopted Phoenix as its name, and decided to take on drinkers.  Not sure how their agents made sure their customers didn't drink.

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